fr

Diffusing Virtual Reality Across France with ‘Territoires Immersifs’

03/06/2025

Diversion Launches

“Territoires Immersifs” to Democratize Virtual Reality Across France

Cannes, France – May 18, 2025

 

Diversion is thrilled to announce the launch of ‘Territoires Immersifs’ an ambitious initiative under the France 2030 investment plan aimed at democratizing access to virtual reality (VR) across France. This groundbreaking project is a collaborative effort with esteemed partners: Futura Cinema, Hacnum, and Art Explora.

 

As a Société Coopérative et Participative (SCOP), Diversion is committed to fostering entrepreneurship that prioritizes both impact and innovation. It is with great honor that we present this collective adventure, reflecting our belief in the power of collaborative efforts to drive meaningful change.

 

 

Project Overview:

 

‘Territoires Immersifs’ aims to bring immersive experiences to a broad audience throughout France. Our mission is to equip 30 cinemas and cultural venues with complete Virtual Reality setups by 2028. This initiative is not just about technological advancement; it encompasses a holistic approach to ensure the success and sustainability of immersive experiences.

 

 

Key Components of the Project:

 

  • Technical Installation: Providing high-quality immersive experiences through state-of-the-art VR setups.
  • Team Training: Ensuring optimal use of VR devices through comprehensive training programs.
  • Programming and Diversification: Offering a variety of experiences to cater to diverse public expectations.
  • Audience Development: Implementing communication and marketing strategies to engage and expand the audience.
  • Sustainability: Ensuring the longevity of immersive offerings through continuous support and innovation.

 

 

Leveraging Existing Expertise:

 

In our quest for performance and reduced impact, ‘Territoires Immersifs’ builds upon the existing cultural fabric. By leveraging established structures and expertise, we aim to enhance rather than reinvent, ensuring a seamless integration of VR technology into cultural venues.

 

 

Vision and Impact:

With ‘Territoires Immersifs’, we aspire to revolutionize the way the public interacts with culture and technology. By equipping cultural venues with VR devices, we open new avenues for education, entertainment, and artistic creation.

 

Our vision is to create an ecosystem where technology and culture converge to offer unique and enriching experiences. We are convinced that this project will significantly contribute to strengthening the French cultural landscape.

 

 

A Human and Cultural Adventure:

 

‘Territoires Immersifs’ is more than a technological project; it is a human and cultural adventure that aims to make virtual reality accessible to all. We are proud to collaborate with our partners and honored to receive the support of France 2030.